Audi Logo

The company's name is based on the surname of the founder August Horch, meaning listen - which, when translated into Latin, becomes Audi. Horch had originally founded Horch Automobil-Werke, from where he was forced out before founding Audi in 1899. In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union. The Audi logo of four intersecting rings represents this merger. Its resemblance to the Olympic logo caused the International Olympic Committee to sue Audi in 1995.

Audi Logo

Audi Logo

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